Established in 1977, Dakota501 is one of the oldest independent denim stores in Australia. Since the late 1970s Dakota501 has forged an identity as one of Melbourne's most reliable and diverse denim destinations.

Having pioneered the "store within a store" or "concept store" floor design in Australia, Dakota501's hallmark is its commitment to displaying passionately selected local and international labels in unique environments. To this day we continue to showcase each brand this way, serviced by a staff-member who knows the product back-the-front and upside down.


Dakota501 has recently launched the online face of the Dakota501 shop floor.

Everything about Dakota501.com - from the models to the person packaging your purchase - is good ol' fashion home grown Dakota501. We are not run out of a huge warehouse and we are not answering to any big wigs over at head office!

In this way we are unique, authentic and ever passionate.


In April 2015 we relaunched Dakota501 in a new location at 245 Chapel St Prahran. After 40 years in the old spot it was time for a move and an update. We now find ourselves very much at home in the Windsor end of Chapel St.