Patagonia, founded by Californian climber, surfer and “reluctant businessman” Yvon Chouinard, began life in 1973 as an offshoot of Chouinard Equipment, a tiny shop near the great Rincon surf breaks that made the best climbing gear in the world.
In the years since, Patagonia has evolved into an outdoor clothing and equipment company with an unusual mission: “Build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis.”
Patagonia makes gear for the “silent sports” – climbing, surfing, snowboarding and skiing, fly fishing and trail running – sports without crowds, trophies or motors, sports where immersion in the elements is reward in itself.
The love of a wild and beautiful world comes with an obligation to preserve its wilderness and beauty.
They donate their time, energy and 1% of all sales to like-minded, grassroots environmental groups who are out there
working to keep natural wonder in the world.