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About Us

Dakota501 is ONLINE only .




Dakota501, named for its original location at 501 Chapel street, specialised in curating multi-branded Unisex relaxed street fashion for over 40 years. In 2014 we said goodbye to Dakota’s birthplace at 501 Chapel St, and moved to the Prahran end of Chapel street, number 245. After 6 years of trade in this newer location the store closed its doors in March 2020.

Now Dakota501 operates completely online with our own product-  unisex, casual streetwear for our existing, loyal customers in Melbourne and to our expanding customer base worldwide.






We acknowledge the Boonwurrung

- or the People of the Bays- as the Traditional Custodians of the land upon which Dakota501 conducts its business. We pay our respects to their elders past, present and future and commit to always ground ourselves in the knowledge that we are learning, doing and existing upon the unceded land of First Nations people.