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About Us

Dakota501 is ONLINE only .
We now focus on our own label for females.
We design for the kinda of girl that loves the look of her boyfriends clothes and will add something sexier whenever she feels like it!

Dakota 501, named for its original location at 501 Chapel street, specialised in Unisex relaxed street fashion for over 40 years. In 2014 we said goodbye to Dakota’s birthplace at 501 Chapel St, and moved to the Prahran end of Chapel street, number 245. After 6 years of trade in this newer location the store closed its doors in March 2020.

We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.