About Us

Dakota 501, named for its original location at 501 Chapel street, has specialized in women's and men's fashion for over 40 years. Today, the store continues to trade with a focus on streetwear brand curation and a relaxed workplace culture that welcomes each customer into the Dakota family. With this in mind, we operate our growing online business with a thorough understanding of our shoppers' needs, providing the same level of friendly service on the digital platform.
In 2014 we said goodbye to Dakota’s birthplace at 501 Chapel St, and now find ourselves right at home at 245 Chapel St Prahran.