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About Us

We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.

Dakota 501, named for its original location at 501 Chapel street, has specialised in womens' and mens' fashion for over 40 years. Today, the store continues to trade with a focus on streetwear brand curation and a relaxed workplace culture that welcomes each customer into the Dakota family. With this in mind, we operate our growing online business with a thorough understanding of our shoppers' needs, providing the same level of friendly service on the digital platform.
In 2014 we said goodbye to Dakota’s birthplace at 501 Chapel St, and moved to the Prahran end of Chapel street, number 245. After 6 years of trade in this newer location the store closed its doors in March 2020.
Dakota501 continues as an ONLINE store only. The website now has a focus on our own range of products which will enable the name Dakota501 to live on!