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About Us

Dakota 501, named for its original location at 501 Chapel street, has specialised in womens' and mens' fashion for over 40 years. Today, the store continues to trade with a focus on streetwear brand curation and a relaxed workplace culture that welcomes each customer into the Dakota family. With this in mind, we operate our growing online business with a thorough understanding of our shoppers' needs, providing the same level of friendly service on the digital platform.
In 2014 we said goodbye to Dakota’s birthplace at 501 Chapel St, and moved to the Prahran end of Chapel street, number 245. After 6 years of trade in this newer location the store will close its doors in March 2020.
Dakota501 will continue as an ONLINE store only. The website will focus on our own range of products which will enable the name Dakota501 to live on!